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Australian Dental Marketing How to get More New Dental Patients with Australia’s Largest Network of Dental Websites Which ARE ALREADY generating patient traffic for your Practice’s Area

Australian Dental Marketing ABOUT US

Thank you for visiting This site was developed based on a need in the dental community for more information and education on dental marketing.

We all know that as dentists, when the budget is tight, the first thing to be cut is marketing capital. Far too many dentists don't see themselves as a business, and therefore miss out on a huge percentage of potential patients because of lack of marketing. This site is here to help you smart financially sound decisions on promoting your practice in your community.

As always, if you have any questions, please do not hesitate to call or e-mail us. We are happy to help. Thanks again for taking the time to visit our site, and we wish you the best as you continue your journey to a smarter, more profitable dental practice.

Thanks for visiting

WHAT WE DO Australian Dental Marketing was developed to help take some of the guess-work out of the most effective marketing plans. Instead of paying top dollar for a marketing agency or consultant to do the leg work for you, decided to do it for you.

It is our mission to constantly be finding the best information concerning medical marketing, the latest news in marketing techniques and the newest developments and technologies for you to make an informed decision. It is also our mission to provide you with the resources you need for each marketing medium so that you can put your plan to work.

Please take some time, and explore our site. Should you have any questions, please feel free to complete the contact form, and someone who can help will get back to you.

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HOW WE CAN HELP Australian Dental Marketing

The founders of have chosen some of the most reputable and renowned dental marketing companies and representatives to help guide you in your decision making process. For each marketing medium, we have chosen someone who we believe will be able to provide you with superior knowledge of the industry, excellent customer service, and a fair price.

Please feel free to contact as many different marketing representatives as you like. The most effective marketing plan for any business is one that uses synergy between their different marketing mediums so that each advertisement supplements another.

If we do not provide the contact information for a marketing company for a particular marketing avenue, please feel free to contact us directly, and we will assist you in finding one.

Australian Dental Marketing: You need to start looking at your dental practice as what it really is....a business.

And like all successful businesses, you must advertise and promote your business to nurture it. If you're a new dentist just opening your first start-up, you need a way to get patients in the door. If you're a dentist who has been in business for years, you need to show your patients that you're capable of adapting to changing times. is here help you choose the marketing avenue that works for you and your business. Whether it's television, print, yellow pages, or the Internet, a dental advertising medium exists to help you. Please utilize our resources to research and choose the advertising options will help your business grow. It's time for the dental community to start achieving success on a whole new level.

Australian Dental Marketing THINKING OF YOURSELF AS A BUSINESperson!

If you think back to when you were back in dental school, you were probably immersed in the medical nature of what you were about to become. You found your calling, and you had big dreams of making a real difference in people's lives. I bet, back in dental school, you never dreamed of the heights to which you could take your business. These heights, you probably thought, were reserved solely for the real businessmen. Think again.

You have the capability to achieve the business you've never even dreamed to dream of. But in order to do this, you have to start thinking of yourself as a businessman, and not just a dentist. You should spend a good portion of the day doing what you are best at - being a dentist. But if you can commit to spending part of your day in working on the business side of things, you can have the same kind of big ticket dental practice you see other dentist's having.

Learn about the ins and outs of advertising and marketing. Consult people on what's involved in expanding. Take classes on effective management techniques for the ever-growing business. Learn the subtleties of hiring right the first time. And understand what's involved in taking on business partners, dealing with investors, and delegating precious jobs to trusted people. These are the aspects of your dental practice that are going to take your business to the next level.

Australian Dental Marketing YOUR FRONT OFFICE

Believe it or not, one of the most important parts of your business, in terms of marketing, is your front office and waiting room. It's the first thing a new patient sees when they're walking in to your office for their first consultation. It's the place where your anxiety-ridden patient will wait, dreading what's about to come. It's the place where mom is bringing her three young ones for their regularly scheduled check-ups. These patients are all an integral part of your business, so providing them with the perfectly comfortable atmosphere from the moment they walk in is of utmost importance.

Consider designing a room that is both relaxing and refreshing. Use neutral colours and clean lines. Consider combining a variety of fabrics and textures to send the right message. For example, shiny metal trim will give the impression of your practice being clean and sterile, while some plush cushions will give the feeling of comfort. Incorporate green plants and indoor trees to give a more at-home, relaxed feeling. Consider piping in some soothing music. Kid-corners are great for a paediatric practice, however, if you're a high end cosmetic practice that just takes children on the side, just consider keeping a few smaller chairs for the kids to sit. And always keep your front office and waiting room clean and tidy. Have your staff walk out there several times a day, wiping up fingerprints and straightening magazines.

Do not underestimate the power of your waiting room. It's the place that's going to really send the message of what kind of practice you're running.

Australian Dental Marketing PATIENT REFERRALS

There is no better marketing tool than the patient who has been with you for years. That person will provide references of neighbours, friends, family - as long as they are happy with your services.

You may be thinking, "If the patient has been going here for years, of course they like our services!". What you may not be considering is that the patient may have gotten into the rut of compliance. They may be happy enough with your services, but nothing you're doing is especially exceptional enough for them to offer your name when probed. Now you need to consider how you can make these long-term patients happy enough to be your best promoters.

When patient's reach certain milestones with you, consider offering them special deals. A free at-home whitening kit at 5 years, or a free in-office whitening service at 10 years will really show that patient you appreciate their loyalty. When a current patient refers a new patient, consider a thank-you note with a modest denomination dinner gift certificate. Your appreciation does not have to necessarily be dental-related.

Finally, a sincere "Thank-you" from the dentist him or herself will go a long way. Before the patient leaves your office, a solid handshake with a heartfelt, "I appreciate your business and you as patient" will speak far more volumes than the actual words themselves.

Australian Dental Marketing SEARCH ENGINE OPTIMIZATION

Search engine optimization is the art of ranking your website so that it appears on the top of the first pages of most major search engines. Everyone knows the two major search engines people are using, but most people have no idea how the websites that appear actually get there.

The simple explanation is as follows: A computer program called a "spider" crawls through every published website on the Internet, looking for terms that match or relate to the words you typed into the search engine. The more matches you have on your website, the higher you're ranked. However, you simply cannot build page after page after page containing only the word "dentist", and expect to rank #1 when someone types it in. The content on the website has to make sense, be relevant, and be in line with each particular search engines' codes.

So how do some sites with seemingly few keywords rank high, while others rank on page 20? Those are the secret tricks of search-engine optimizers, and involve complex website programming and writing that most dentists or other non-SEO related professionals cannot dare to begin dedicating their time to understanding.

That said, you too can be at the top of these search engines. Consider hiring a company to optimize your site for the search engines. If you don't yet have a website because you're intimidated by optimizing, consider companies that will both build you a website and optimize it. That way, you can spend your time on being the best dentist and businessman or woman you can be.


So you're a new dentist, and you're looking to build your business. You've probably got several ideas of how to attract new patients, and you're exploring different avenues and mediums. However, you may be overlooking the most obvious marketing gold mine: the veteran dentists!

If you're coming into a practice with an already established dentist, there may already be a patient base. However, if you're looking to bring in more patients, consider asking the existing dentist which marketing mediums have worked for him in the past. No one knows the dental practice better, and the community more. You may consider taking advantage of these titbits, while continuing to explore younger, more eclectic marketing mediums that the veteran dentists expects you to know as a young, energetic newcomer.

If you're establishing your own business, the veteran dentist may be your competitor. However, that doesn't mean he or she is the enemy. You'd be surprised at how many older dentists are happy to share their knowledge and wisdom... as long as you approach this interaction in the right way. Consider scheduling a meeting with the dentist. Explain to him that you have no intention of taking his patients, but you're wondering if, in his infinite wisdom, he has any suggestions for you in building your own successful practice. Chances are, since he is older and has an established clientele, he may not have any plans - or the means- to support a huge influx of new patients, and may be happy to share some wisdom with you.


If you're treating your dental practice like the business it is, then you should have marketing collateral to hand out like other businesses do. Marketing collateral is tangible items that market your business, advertise your services, and promote you as a dentist. These include business cards, pamphlets, posters, and any other visually-based medium.

You probably already have business cards, so just be sure you're using them to your advantage. Any new person you meet should get one, and you should also ask for theirs in return. Not only does this provide as a useful opportunity to network, but by placing your business card in that person's hand, they are obligated to pull it back out at some point and look at your name again.

Pamphlets are a great way for a dentist to get something tangible in patient's hands. By featuring a small stockpile of pamphlets strategically placed around your office, you're sending the message to a new patient that you're looking for new business, and you'd like them to grab a pamphlet and hand it out to someone they know! Pamphlets should include both pictures and text. If you're not particularly savvy at designing your own marketing collateral, consider hiring a company to do it for you. It will be well worth your while.


Okay, so you're all prepared to get started on a slew of new marketing collateral to make your practice more appealing, and start a brand. Congratulations! However, you have no idea how to get started! Not surprising, as you don't have a degree in marketing - you're a dentist! However, you do have common sense, and a superior understanding of what makes people either APPRECIATE going to the dentist...or completely dread it. Now, you need to play to those factors.

First, start by easing people's fear. These are the people not going to the dentist - they're simply scared. The only way to communicate with these patients is to let them know how gentle, caring, and compassionate you really are. In all your marketing collateral, feature a snippet about you, where you went to school, where you live, what your family is like, and what you do for fun outside the office. They want to know the person pulling and drilling their teeth is a real human being - not the character from Little Shop of Horrors!

Second, always feature examples of your work. You've probably got some beautiful whitening cases, veneers, or implants. Or you might just have a regular cleaning patient with a spectacular set of teeth. Use them! They'll be flattered that you think highly enough of their appearance that you want to feature them in your material, and they'll really appeal to the masses.

Finally, make sure all your marketing collateral has all your practice info, including location, hours of operation, directions, services provided, and receptionists' name, so they can start by having a normal conversation when they call.

Include these basic things in your brochures, pamphlets, magnets, and other collateral, and you've got a great start!

Australian Dental Marketing web design

Getting a website is one of the single most important things you can do to market your practice. Yet, far too many dentists are still debating the effectiveness of this marketing avenue!  We at hear one objection after another from the dental community as to why dentists are hesitant to take the "Internet Plunge". However, 5-10 years from now, it will be the vast minority of businesses that are not online.

A website allows you to show comprehensive images of you, your work, your staff, and your office. A simple 7 page website can offer your biography, an interactive map and directions to your office, a complete list of the services you provide, and all the payments your office accepts. On a website, you can synergize all other marketing mediums you've explored by showing television commercials, newspaper ads, coupons and images of your direct mailer. This marketing medium also sends a very important message to your patient: You keep up with technology! No one wants to be the patient at an office using 30 year old equipment - why are you marketing yourself like they did 30 years ago?

Australian Dental Marketing provide high quality and great looking website specially design for Dentist

Some of the Key features and benefits of our services:


Getting on the web can be daunting. You're not quite sure how it even works, nonetheless how to get your business on there and make a success of it! But there are few businesses that could benefit more from the scary World Wide Web than dental practices. That said, you're a dentist - not a webmaster. You should be busy concentrating on how to make people's smiles more beautiful and their lives better - not mastering search engines.

That's where many of the popular dental directory websites come into play. Websites that list your business will take care of mastering the search engines. In the meantime, it get your practice listed on the Internet, and allows you to "get your feet wet", so to speak, on marketing yourself on the Internet. These websites typically allow you to list all the same information you'd list in your normal website, and helps drive patients to call your practice. The best dental marketing companies will even build you a miniature website that allows you to real get the feel for what it's like to market in this modality.

Finally, dental directories are a fraction of the cost of building a normal website. Why invest tons of money into a website when you're not even confident this is the right advertising avenue for you? Investing a fraction of the cost first will allow you to venture in slowly, making sure this mode will drive the quality and calibre of patients you're looking to attract.

Australian dental marketing